Chattanooga Floor Care
Chattanooga Floor Care is a successful and trusted contractor that specializes in high-quality concrete polishing and coatings. Our relationship began when CFC was headed into a fourth quarter seasonal slowdown, and their project list and lead pipeline were dwindling. They worked with my team to generate a wealth of qualified leads that kept their team busy through the slow season and beyond.
Project Details
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The goal of this campaign was to garner hot leads and fill Chattanooga Floor Care’s calendar with work throughout their slow season. We achieved this by creating a campaign-specific landing page with targeted digital and display ads to not only fill their sales funnel, but also to fill it with the right people.
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I created campaign-specific copy for a unique landing page, digital and paid social ads, and a variety of print placements to help drive this messaging home.
Concrete Flooring Experts
The campaign’s landing page kicks things off with a lifestyle video spot touting the tagline “Invest in Your Floors, Invest in Your Family.” Part of what makes the line successful is the fact that it creates an emotional pull. By showing potential customers how creating more space can enrich their lives– specifically by deepening their family relationships– we’re also showing the value of Chattanooga Floor Care’s offerings.
The page content also includes an inspo gallery of before and afters, as well as reasons to believe in Chattanooga Floor Care as a business.
Digital ad placements with highly-specific targeting served to drive traffic to the campaign-specific landing page our team created. The idea was to encourage potential customers to create more space that would add value not only to their properties, but also to their lives.