Amigo Mexican Restaurant
With nine unique locations across east Tennessee, Amigo Mexican Restaurant boasts award-winning authentic Mexican food in a low key, down-to-earth atmosphere. Their always from-scratch entrees– from street style tacos to classic tamales– bring the flavor and their friendly approach to service makes the name “Amigo” a fitting pick.
Project Details
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Longtime agency client, Amigo Mexican Restaurant was in grave need of a website refresh. (Woof. Step aside, Joomla!) I worked alongside my creative team to create friendly, approachable web copy with just the right amount of tongue-in-cheek spice.
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This client was committed to continually updating their site with fresh content to highlight happy hour, weekly specials, and more. I worked to select relevant search terms and wrote regular blog posts to keep the site ranking high for appropriate keywords.
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In addition to SEO content creation, I also helped create a plan to optimize the website for search relevance and overall visibility.
Marg Our Words
This client’s brand voice left room for word play that served to keep things light. The content created was cross posted to social media for cohesion and to help drive more traffic to the website. Check out my blog about margs through the link below.
In queso you didn’t know…
Another blog I got to write for this client was “Films to Pair with Your Tacos to Go.” Content like this allowed us to not only lift up specific keywords we felt Amigo could rank for, but also to delve into Mexican culture, art, film, and more. This also provided a platform for communication with their followers that went beyond the food.
Never fear, Amigo is near (Probably)
It was satisfying to see this website come together in the end. The illustrative elements, pops of color, and clipped-out custom photography work seamlessly with the jovial, lets-be-amigos copy for a fun user experience our team was proud to bring to life. Get a closer look at the site through the link below.
