Yacoubian Tailors
Established in 1969, Yacoubian Tailors is a revered Chattanooga destination for exclusive, perfectly-tailored, custom clothing. For the past two years, I’ve been able to concept and create regular print ads for their various placements. Seeing each one through has been a privilege, from dreaming up the idea to exporting the final print-ready file.
Project Details
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I’ve done a variety of short-form copywriting for this client for their monthly print placements. Quippy, sometimes-playful, but always-professional lines align with their-established brand voice.
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By way of monthly photoshoots either at their brick-and-mortar shop or in other nearby areas in downtown Chattanooga, I help this client bring their clothing offerings to life for print ad work.
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I also handle layout/design for these print ads. It’s been a fun retainer project that allows me to tackle the trifecta- copy, photo, and design- on my own.
Color Code Your Closet.
The idea for this fall print ad involved showcasing a variety of off-the-rack clothing arranged in a rainbow gradient. After styling and shooting this image, the line “Color code your closet” came to me.
It’s trendy these days to arrange your bookshelf according to ROYGBIV, so why not let your closet follow suit?
